Friday, April 23, 2010

Welcome to Nollywood (2007)

Jamie Meltzer


After the U.S. and India, the world’s third largest producer of feature films is Nigeria. Barely a decade old and already generating over $286 million for the Nigerian economy, "Welcome to Nollywood" explores this burgeoning industry, from its unique challenges to its diverse array of films that both mirror and comment upon the social issues of the continent.
As countries across Europe and Asia continue to grapple with the influence of American movies, the Nigerian film industry has been quietly undergoing an unprecedented boom. “Nollywood,” as its come to be known, is the most popular cinema in all of West Africa, more popular even than Hollywood or Bollywood films. This dramatic growth can be attributed as much to the Afro-centric storylines and themes, as to the easy availability and affordability of new technology. All Nollywood films are shot on digital video, completed within several days, and immediately distributed to consumers. They are sold at markets and bazaars for a few dollars each. The sheer volume of production is staggering: one estimate has a film being produced for each day of the year.
 "Welcome to Nollywood" offers a fascinating look inside this newly emerging industry. The documentary follows three of the country's hottest directors as they shoot their films about love, conflict, and the supernatural – including an epic war film about Liberia and Sierra Leone – while incorporating interviews with scholars, actors, and journalists who celebrate Nollywood as a whole, its unique character and genres, as well as its impact on the culture of West Africa and Africans at home and abroad.


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1 comment:

  1. Please consider that the above film is an independent film made by an independent producer, and can be found on sale on itunes and on DVD at Amazon and other places online. These sales help support independent filmmakers and independent distributors.

    Please consider buying the film at those places before downloading it. Thanks.


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